Veronika Sonsev is the CEO and Founder of inSparq (http://insparq.com/) and also the co-founder of Women in Wireless (http://womeninwireless.org/). inSparq is a referral marketing and analytics product that helps online retailers grow sales by getting shoppers to refer their friends. Women in Wireless is a non-profit focused on empowering and developing female leaders in mobile and digital media.
In this video Veronika talks to NEXT for Women (http://www.nextforwomen.com) about preparing to become an entrepreneur. In her experience you should do the ‘number game’ before you quit your job, save enough money, build relationships with potential mentors and advisers, work on the idea itself, and not underestimate the beauty of the W2 form.