As the Director of Sales and Marketing at Live Work Play, Corey Woodard spends her days networking with local service-providing professionals. Her nights offer little opportunity for restful relaxation: post-office hours are prime time for her to promote Raleigh, NC based restaurants and the bar scene.
Still, despite her blistering schedule, Corey calls working with Live Work Play a “dream job.” “I wouldn’t say that I am so much ‘stressed’ as incredibly busy.”In her rare time off, Corey nurses a creative streak – through cosmetics.
“I started doing make-up when I was a freshman in college. I decided to sell Mary Kay cosmetics because I enjoyed putting on my own make-up and thought it would look good on my resume to have some marketing and sales experience.”
Working at Mary Kay, Corey realized that she was far more interested in the makeovers than she was in the marketing. As a longtime beauty lover, Corey was amazed at how few women knew how to do their own makeup for everyday, much less for special occasions. She reveled in teaching women how to apply lipstick, curl eyelashes and tease hair.
When she left Mary Kay after a year, Corey still gave the occasional make-up tutorial before a night out. But as word of her cosmetics prowess spread, more and more women enlisted Corey’s make-up expertise. Since doing hair and make-up for both her roommates’ weddings, Corey has been referred to countless friends of friends for beauty overhauls.
While she was living in Newcastle, Australia, and running a communications agency called Werrin, Corey expanded her make-up gig to include photo shoots. “One day, a make-up artist canceled, so I filled in at the last minute. And my hobby had finally turned into a paying gig. I don’t do this for the money, though. I only charge $20/person and that’s just to cover the basic costs. I really do it because I enjoy making people feel their best and I absolutely love meeting new people.”
That passion for helping women look and feel their best should serve as an inspiration to couch-bound hobby-seekers: a side project or weekend gig can be just as meaningful as your Monday through Friday accomplishments. Much as we might tell ourselves that pursing a new hobby isn’t worth the time and effort, what we do in our time off, as Corey proves, matters.
“I enjoy spending my Saturdays doing make-up because while I have someone sitting in front of me in the chair waiting for me to make them look their best, I am completely focused on them and nothing else. I am thinking about what colors will bring out their eyes, not about the little worries in my life.”
For women who are interested in perfecting their make-up skills, Corey suggests studying – not shading techniques, but faces. “Applying make-up isn’t about having 100 brushes or every shade of foundation in creation. It is about understanding a woman’s face, from the creases around her eyes, to the placement of her cheekbones, and using make-up to accentuate everything that is already beautiful about her.” Once you’ve mastered facial structure, Corey recommends “learn[ing] how to apply make-up so it looks like nothing is there.”
“No one wants to look like someone else, they want to look like the prettiest version of themselves.”
To learn how to achieve the un-made up makeover, Corey suggests YouTube tutorials or a trip to Sephora. And remember, Corey says, “Always have fun with it!”
Rachel Allen is a sophomore journalism major at the University of North Carolina. As an editorial intern at NEXT for Women, she loves helping women live their professional dreams.