Ted Rubin on Building Relationships With Social Media

Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about building relationships using social media. Ted is a leading social marketing strategist and in March 2009 started using and evangelizing the term “Return on Relationship™” as a way to measure social media efficacy. Find Ted on Twitter at @TedRubin or online at http://www.tedrubin.com


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